https://www.hawaamani.com/decode-magazine daily 0.75 2018-10-10 https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539192694539-KXB0FU6H1ZLPYDKL3QDV/Dashboard.png Tabular Navigation https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539192694539-KXB0FU6H1ZLPYDKL3QDV/Dashboard.png Tabular Navigation https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539192695824-GYF22JWAO2QG0QC78O5L/Accounts.png Tabular Navigation https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539192695836-UB0B1UY4HCDAZYSMQ2VE/Budgets.png Tabular Navigation https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539192694420-UHG323NGR2T04MN03XEF/Insights.png Tabular Navigation https://www.hawaamani.com/work daily 0.75 2024-12-11 https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547051761276-RSXF7SWGCZXO2WWN5GX2/RE+Mental_Model.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547051761182-KKI6Z325YT5CC1FOB3AP/RE+Site_Map.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547062015550-O78WDMZVM4HIPITBH5OY/RE+Guidance.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547063244470-XLDQI0GIUGLNM47NJVDJ/4aRE+Button+States.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547063244664-6AMHZ2WK61U0TUN5QV28/4bRE+Date+Ranges.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547063248400-J4SY01EB6NGZJ948MI71/4cRE+Radio+Buttons.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547063869054-YJNPXTI7ICF4RTN3Y5PA/5RE+Compare+View.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538510098404-ZCS8EFQTWOVCURJ9QL9X/RE+on+Mac.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538615319749-4HJBYZ1VTOUHVLLQVPUB/RE+Concept+Test+3.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538615319622-VWM7PRPF86MFRLA3ZCYR/RE+Concept+Test+2.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538615321654-PMRPA8WPPDV3NY80WNSL/RE+Concept+Test+1.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547049926114-48063YVD12R0L7W3X35F/macbook-pro-mockup-floating-over-a-transparent-background-a11409+%282%29.png Work After laying down much of the groundwork, we began implementing capabilities designed for power users, such as the “Zoom View,” which allowed users to zoom into a specific year of retirement to understand their assets and drawdown at a more granular level. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547049301596-VA01XITL4UD89F3GI949/macbook-pro-mockup-floating-over-a-transparent-background-a11409.png Work Further testing showed that while users really enjoyed the retirement graph, they still craved a quick assessment that would let them know whether they were on track for retirement or not, so we introduced the Sufficiency Rating. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538765426538-ASUDHA8PVSDXCAC7ZMHN/d.School_Graduating+Class2.jpg Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539278704885-MEVH0YXZPCWIXIX3ODQ9/POV+Statement.jpg Work - point of view statements On day two, it was time for the team to put our interviewing skills to practice. We boarded the bus and headed to AT&T Park to interview people about their most recent experience using public transportation. After a couple of interviews, we went back to the studio and started synthesizing all the interview data as a team. We created point-of-view (POV) statements for each of our interviewees. This exercise really helped us build deeper empathy while focusing in on one key insight for each interviewee. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539279175219-Y003QCI33LM1L80IVP0C/Back+at+Work.JPG Work - putting it to practice I was eager to share my learnings with my design team when I returned to work after d. School. In this photo, I’m explaining to the team how to synthesize qualitative data from empathy interviews to create POV statements. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538775434666-45FA8KE1FRFIT93KOZUX/d.School_Lecture.jpg Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538776886994-VD540JGEX2KQUNJJDVPC/Prototype+Testing.JPG Work - RAPID PROTOTYPING & TESTING Day three was our chance to really get creative! After reviewing our POV statements, we selected one user to focus on and went to work solving their problem. We used materials we had on hand to create a physical prototype. When it was time to test our prototype, we went to a local shopping center and recruited willing participants like this gentleman on the right. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1538775493121-0KZBAA0RGBG0EET3M0TV/d.School_Journey+Map.jpg Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539279433899-CYRZBBZSQP4F3W9548U1/d.School_Group+Discussion.jpg Work - TELLING OUR STORY On the last day of d. School, the entire bootcamp class was broken into two large groups with each representing a studio. As a studio, we voted on all the prototypes and POV statements, rating each on depth of insight and disruptiveness of concept (my team had one of the best insights of the studio!). The highest rated concepts were selected to be part of the studio’s overall portfolio. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539279386237-FFZO53MGMHOE1LKM4D5M/Post-its%21%21.JPG Work - DISCUSSING OUR LEARNINGS Additional synthesis and more discussion on what we learned from our prototype testing led us to better refine our POV statement and hone in a more focused problem to solve for. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547582375886-HFYZSMRMHU1AF4FTDSPX/Mobile+IA+Test+Results.png Work - Card sorting and tree testing We then conducted an open card sort where we asked users to organize features in our mobile apps into groups. Seeing how users organized our content helped us understand what information was most important to them. It also signaled to us how we should label our navigation menu. We used the results from the card sort to create a preliminary navigational structure that was broken into four categories and ran a tree test to validate it. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539199173855-L3SCO3AWDMPZB1MM0S7M/mobile_acct_events_2015.png Work - Data Analysis I also partnered with the Data Science team to understand what pages our users were visiting the most on mobile. We found that users mostly viewed accounts, budgets and transactions. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539186877633-DJ5MWRGA07PZSSHZBPPW/Accounts+IA.png Work Information Architecture diagram of the iOS Accounts page. Detailed Information Architecture diagrams were created for each page of our iOS and Android apps. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539198752468-YK6STFCGC8R6S4D5MML1/Innovation+Sprint.JPG Work - Brainstorming To kick-off the project, I led a brainstorming session with the team where we mapped out our current mobile IA and voted on features we thought should be primary categories. We also discussed technical feasibility and potentially changing our mobile app to a flat navigational structure where all primary categories are accessible from the main screen. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547582462796-PE52G0FQU82ULAJV1Q3Y/Tabular+Navigation+User+Testing.png Work - Prototyping I used the results from the tree test to design three different prototypes with each one representing a different set of menu options in the navigation bar. Then we ran a study where participants were asked to complete a series of tasks using one of the three prototypes. Afterwards, they were presented with the other two prototypes and asked a series of interview questions where they compared all three options against each other. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539298615148-NAXFDOOFPP3QWCJTF2VU/Tab+Nav+Screens+on+X.png Work HelloWallet iOS Mobile App https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1539198682179-HNR44QRU3G8YUJS7IWN3/Hamburger+Menu.png Work - BACKGROUND Our previous iOS app with the hamburger menu. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1540564102054-CG61JI271RH1JZ3M52OW/Screen+Shot+2018-10-26+at+10.27.29+AM.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1540564102587-TXL8DMJPHCUUKPHQ1STS/Screen+Shot+2018-10-26+at+10.27.24+AM.png Work https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1540564103399-WUPSC6ZWB1KJRJ3ZPKUZ/Screen+Shot+2018-10-26+at+10.27.19+AM.png Work 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https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547137856810-RMLPOTQH3GLVRLPU4IXP/C1+Mortgage.jpg GC Banker Testing - Concept 1: Simple Form This concept is a direct translation of the existing Financial Wellness Review Guide in a digital format. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547137856810-RMLPOTQH3GLVRLPU4IXP/C1+Mortgage.jpg GC Banker Testing - Concept 1: Simple Form This concept is a direct translation of the existing Financial Wellness Review Guide in a digital format. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547137708100-OSQBOVRDANK9OCXBI7FH/C1+Mortgage.jpg GC Banker Testing - Concept 1: Simple Form https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547137758642-C5TJX5S7JEC42MFTEXV5/C2+Mortgage.jpg GC Banker Testing - Concept 2: Calculator Template We used an existing HelloWallet template generally used for creating calculators for our .COM. These calculators have been well-received by users in the past. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547137790093-BMGG40XUDY7TLV82FLZR/C3+Home+or+Rent.jpg GC Banker Testing - Concept 3: Full Conversation Concept 3 illustrated a “full conversation” that guided users through the entire Financial Wellness Review discussion, step-by-step. https://images.squarespace-cdn.com/content/v1/5bb29cc6d7819e0596ff777b/1547138106750-HVUG3E44FX1XLAETZSBD/Recommendation+Screen.png GC Banker Testing - Recommendation Screen In addition to the three concepts, bankers were also shown a recommendation screen. https://www.hawaamani.com/recover daily 0.75 2021-06-22 https://static1.squarespace.com/static/5bb29cc6d7819e0596ff777b/t/60d23911d117cb0f19e7542c/1620762900748/ Recover https://static1.squarespace.com/static/5bb29cc6d7819e0596ff777b/609acb377798c16a30a00874/609ae1144bfddf3b366de944/1620762900748/ Recover 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image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190569234-OT7A4YLZF9YDK0OH1XQ4/artesia-logo.png The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123142262-7ZFMYJKFJ976AMXWO94H/artesia-home.jpg The Artesia Hotel Minimal home page design showcasing the rooms and encouraging bookings https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188147974-EJ86XAWJ3PKM78W67KOF/artesia-mobile.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123139562-WRFZ0PYIMA007V8GJS9Z/artesia-events.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123141705-0EZGRINIH1RBEVH10QL5/artesia-amenities.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://www.hawaamani.com/matter-henson daily 0.75 2025-05-06 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I’m Hawa - a Design Lead and Product Strategist living in lovely Washington, D.C. I began my career in design over 10 years ago and have been working with product teams to create thoughtful and intuitive digital experiences for users ever since. I’ve worked in every phase of the product life cycle, from conception to execution, and everything in-between. As a Design Lead, I work with stakeholders to establish a strategic vision to ensure that we’re solving for broader business objectives and not simply focusing on immediate gains and quick wins. You can learn more about me below!